If I can only remember back 1 year: I get up in the morning and think to myself. Today I will not eat any chocolate!! For sure. And how well that worked every day… but when the sun went down, the chocolate werewolf came out of me. My body started running around the apartment because it was looking for something… yes, what could it be… something with lots of sugar in it!! Pah – and consuming this chocolate/slice/cookie/whatever it was was like pulling a trigger. Like a real junkie. Humiliating. And the next day, the groundhog greets you. Something had to be done. Luggi – my savior. We decide to bring products to the market that must taste suuuuper good and are completely without added sugar and that we also don't get sick from – so also without artificial sweeteners. Voila: F*** THE SUGAR was born and so was my new life 😊
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