We are currently changing our brand image. We have realized that the name Ludwegs is a bit confusing after all and that it is difficult to imagine what it stands for.
The name F*** THE SUGAR was deliberately chosen by us so that people can understand at a glance what we are all about.
Ludwegs is the name of the entire company under which the food brand F*** THE SUGAR is managed.
Under Ludwegs, we continue to offer our coaching to help people drastically reduce their sugar consumption.
Ludwegs originated from the names of the two founders, Silvio and Ludwig, and also contains the word "Weg" (path/way). The path stands for the journey of quitting sugar.
Best regards
Ludwig
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