Ludwig's Blog

The Wurzer Family
In our family-run farm business, we value excellent taste, personal hospitality, and the highest level of customer satisfaction. With great passion and attention to detail, we bring agricultural cultivation and artisanal processing to life in delicious specialty products. We consider ourselves responsible for honest and sustainable farming, love our craft, and always measure our success by the satisfaction of our customers, whom we always take the time to serve personally. Read more...
Muffins with Muesli Silvio by Anna von der Küste
Anna von der Küste baked wonderful muffins with our muesli.  Here is the recipe  Read more...
Revolution im Backen: Zuckerfrei genießen mit resistenter Stärke Typ 3
Baking Revolution: Enjoy Sugar-Free with Type 3 Resistant Starch
What if baking no longer had to be a compromise between indulgence and health? What if sweet moments didn't negatively affect your blood sugar – and you still didn't have... Read more...
Cheyenne Hanson fights Amanda Serrano
Cheyenne Hanson vs. Amanda Serrano Read more...
Why cutting back on sugar can change your life – and how to actually do it
Why Less Sugar Can Change Your Life – and How to Actually Do It Sugar is everywhere today. In drinks, snacks, ready-made meals, and even in foods where we don't expect it at all. Many people only realize later how strongly sugar affects their daily lives – from energy slumps and cravings to long-term health problems. At F*** THE SUGAR, we believe: Less sugar means more energy, more focus, and more control over your body. The Sugar Trap in Everyday Life A typical day often begins with a sweet breakfast... Read more...
Maltitol instead of sugar – the smarter way to sweetness without the crash
Sugar is everywhere. In bars, muesli, drinks, baked goods.And that's exactly where the problem begins: Blood sugar spikes, cravings, energy crashes.The classic sugar cycle that we want to break with F*** THE SUGAR. One of the alternatives that can stop this cycle is maltitol.Not perfect. But significantly better than regular sugar. Read more...
Paccari
PACCARI Chocolate Paccari chocolate from Ecuador is among the best in the world. It is produced locally and is organic, vegan, direct trade, and has received numerous awards and accolades.   Tree-to-Bar Chocolate from Ecuador Paccari was founded in 2002 by Carla Barbotó and Santiago Peralta in Ecuador with the vision of rewriting the history of cacao in their home country of Ecuador. Paccari makes chocolate as it should be. Every bar supports fair trade and contains only the finest organic ingredients. The name says it all: Paccari means nature... Read more...
Cheyenne Hanson
Cheyenne Hanson is a six-time kickboxing world champion and is now a new brand ambassador for F*** THE SUGAR, supporting us in our mission to eliminate sugar.  Read more...
The Lancet: The Diabetes Catastrophe
Diabetes is a serious global health challenge with increasing prevalence and significant impacts on disability and mortality worldwide. Read more...
Ongoing updates on our progress and setbacks
Ongoing updates on various developments Read more...
Galactose – the forgotten sugar with power
When we talk about sugar, most people immediately think of table sugar (sucrose), which causes our blood sugar levels to rollercoaster. But there are also types of sugar that affect our bodies quite differently – one of them is galactose. Read more...
Fake Honey – The Sweet Deception in a Jar
For thousands of years, honey has been considered one of nature's most valuable products. Rich in enzymes, antioxidants, and valuable nutrients, it is not only a natural sweetener but also a traditional remedy. Unfortunately, however, not every "honey" on the shelf is genuine honey. Increasingly, supermarkets and discount stores are stocking products sold under the name "honey" that are actually heavily adulterated—so-called fake honey. Read more...
Why F*** THE SUGAR used to sell dates 🍈🖤
Dates are no longer available as a standalone product. This post from August 5, 2025, explains why they used to be part of our range. Read more...
Why sugar-free cookies are the better choice – not just for diabetics
Do you think of "cookies" as empty calories, sugar bombs, and a guilty conscience? Then you haven't tried our sugar-free cookies yet. After all, who says that enjoyment always has to come with sugar? Read more...
Dove Osteria Schwaz
We are delighted that with the Dove Osteria in Schwaz we have found our first restaurateur who gives us an opportunity to present our Ice Tea and Pure Vitali to their guests. We are very proud of this opportunity. We will continue on our path until everyone joins the rebellion :)      Read more...
A Look into the Future
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F*** THE SUGAR Cast Episode 3 online
In the 3rd episode, Florian Warum talks with Walter Fellner, our sales professional, about his life and his journey to a lower sugar intake.  Here you can find episode 3 on Spotify Read more...
F*** THE SUGAR Cast Episode 2 Online
Silvio opens up. In this episode, he shares his personal story of how he was stuck in the sugar trap for years — and how he finally broke free. Honest, raw, and inspiring.👉 Why sugar is addictive.👉 The tricks that helped him finally break free.👉 And why he founded F*** THE SUGAR today. An episode for anyone who wants to break free from their sweet addiction. Listen to the F*** THE SUGAR podcast on Spotify here   Read more...
Sugar doesn't just destroy your health – it also destroys our planet
Sugar is not only a threat to our bodies – but also to the environment. While most discussions revolve around calories, cavities, or insulin, one aspect often remains invisible: The dark ecological footprint of sugar. Read more...
F*** THE SUGAR Cast Episode 1 Online
Our first episode of the F*** THE SUGAR Cast is finally online. It covers the topic of sugar. With exciting guests and various topics. A new episode every week.  Read more...
F*** THE SUGAR Cast: The Podcast for Everyone Who’s Had Enough
Snacking sugar-free was just the beginning – now we’re turning up the volume.We’re right in the middle of producing our very first podcast:F*** THE SUGAR Cast – the podcast for everyone who’s had enough.** Read more...
Sweet Business – How the Industry Floods Us with Sugar
Sugar used to be a luxury. Today it is an everyday poison – ubiquitous, cheap and an integral part of countless industrially produced foods. What used to be the spoonful in coffee is today the invisible sweetness in bread, sausage, yogurt or ready meals. For decades, the food industry has systematically relied on sugar – and in ever increasing quantities. Why? Because sugar is cheap, addictive and promotes sales. Read more...
Sugar and Overweight: A Sweet Trap with Bitter Consequences
Sugar accompanies us through everyday life – whether in coffee, soft drinks, or hidden in processed foods. It tastes good, makes us happy in the short term, but is a real risk factor for our health in the long term. One of the clearest effects: obesity. Read more...
Sweet, but dangerous: The effects of sugar on children
Children often eat more sugar than parents realize—because it is cleverly hidden in many “children’s products”: Read more...
Sugar and Dopamine: Why Sweets Make Us So Happy – and Addicted
Who hasn't experienced it? A bite of chocolate – and instantly a feeling of happiness and contentment sets in. But why does our body react so intensely to sugar? The answer lies in one of our most important neurotransmitters: dopamine. Read more...
Our F*** THE SUGAR Seal
From day one, one thing was clear to us: We want to do more than just create our own products. We want to make a statement – for honest ingredients, genuine quality, and uncompromising transparency. Read more...
Ranja Schachner Kickboxing National Champion of Austria and F*** THE SUGAR
Ranja Schachner, our kickboxing testimonial, has been successful in the kickboxing scene for years and is, among other titles, a national champion, Tyrolean champion, and medal winner at international kickboxing competitions in Amsterdam, Milan, Budapest, and Athens.  Read more...
Cravings: When sugar controls you (and not the other way around)
You just ate—and yet the chocolate bar in the kitchen cabinet is calling your name? Welcome to the club of those plagued by cravings. But what’s really going on? And what does sugar have to do with it? Let’s break it down.   Read more...
long tradition
Around the year 1700, there were a number of medicine manufacturers in the Zillertal valley—also in Stumm, represented by Bartlme Hauser. Read more...
How sugar manipulates your brain – and why you should know it
Sugar is everywhere. In granola bars, yogurts, even savory ready-made meals. We often don't even realize how much of it we consume – or what it does to our bodies. Our brains are particularly affected. Read more...
The truth about sweeteners: Sugar-free at any cost?
Anyone looking to cut out sugar will quickly come across a seemingly clever alternative: artificial sweeteners. They promise full flavor without the calories. Sound like a dream? Not quite. It's time to lay the truth bare. Read more...
We at the Kronen Zeitung :)
We recently had the pleasure of welcoming the Kronen Zeitung to our premises. We are delighted that Austria's best-selling magazine took the time to visit us. The Kronenzeitung is also interested in the topic of sugar. Editor Claudia Thurner did extensive research and dedicated some of her valuable time to us. A great morning and a fantastic conversation. Please find the article attached.  Read more...
High Fructose Corn Syrup (HFCS): The Invisible Sugar Trap
High Fructose Corn Syrup (HFCS), in German Fructose-Glucose Syrup, is an industrially produced sugar substitute that is particularly widespread in the USA. It is derived from corn starch and contains varying amounts of fructose depending on the type (usually between 42% and 55%). Due to its sweetness and low production costs, it is a popular ingredient in soft drinks, baked goods, ready-made meals, and even products marketed as "healthy". Read more...
High-Protein Products: Sound Nutrition or Just a Trend?
High-protein products are not inherently bad, but not everyone needs them. Those who eat mindfully can also meet their protein requirements through natural foods. It is important not to be misled by marketing claims and to always check the ingredients list. Read more...
Aspartame: A sweeter substitute with a bitter aftertaste?
Aspartame is an approved sugar substitute that is found in many foods. But whether it really is a healthy alternative remains controversial. Those who opt for a natural diet should better turn to alternatives such as dates or erythritol. Read more...
Why do we consume so much sugar?
High sugar consumption has several causes—from evolutionary mechanisms to industrial strategies and societal habits. Here are the main reasons: Read more...
Napoleon and sugar—how are they connected?
Napoleon Bonaparte actually had a major influence on the spread of industrial sugar—not from sugar cane, however, but from sugar beets. Read more...
Artificial sweeteners vs. sugar alcohols: What is the difference?
The world of sugar substitutes is complex and often confusing. Many people who want to reduce their sugar intake face the question: What is actually the difference between artificial sweeteners and sugar alcohols such as erythritol and xylitol? In this article, we clarify the most important differences. Read more...
My experience with Crave Killer
Taking one Crave Killer tablet daily, taken regularly, has noticeably reduced my cravings for sweets thanks to its well-known appetite-suppressing ingredients such as chromium and bitter melon. Read more...
Woman. Life. Freedom
Our dates come directly from Bam (Iran). Woman. Life. Freedom. Woman. Life. Freedom. Woman. Life. Freedom. Woman. Life. Freedom. Woman. Life. Freedom. Woman. Life. Freedom. Woman. Life. Freedom. Woman. Life. Freedom. Woman. Life. Freedom. Woman. Life. Freedom. Woman. Life. Freedom. Mahsa Amini must not be forgotten. Read more...
Summer is coming
Yeah, yeah. The same problem every year. I go for a run, play a bit of tennis, use plenty of self-motivation... and have modest success. Read more...
Chocolate Werewolf
If I can only remember 1 year ago: I get up in the morning and think to myself. That's it!  Today I will not eat any chocolate!! Read more...
Why chocolate is getting more expensive and how we are responding
Cocoa prices continue to rise. From €2,000 a tonne to €10,000. For this reason, we are looking for a sugar-free and chemical-free alternative without cocoa.  Read more...
Where are we headed in 2025
Hello dear F*** THE SUGAR community In 2025, we want to further expand our product range. Nut corners, protein bars, chocolate, lollipops and candies are on the cards - of course, all sugar-free and sweetener-free.We probably won't manage to do it all, as each product requires its own design, packaging, name, etc. This takes some time. Our sugar-free iced tea is also finally finished. We are currently working on the label design and dealing with the deposit issue.  We also hope to finally finish our sugar-free granola.  The packaging for the... Read more...
Redesign of the online shop.
Hello, dear F*** THE SUGAR Club member Now that we have gained some experience, we are going to optimize our online shop a little. With the launch of our chocolate-covered products, we are introducing new F*** THE SUGAR Bundles. We will put together various bundles featuring a selection of products.  We will also make our wholesale range available online again, but only for pre-orders of a certain minimum quantity. All wholesale products are frozen and therefore require more complex logistics, which we need to take into account. That’s all for now.  Best regards,Ludwig ... Read more...
Why reducing sugar is like going through withdrawal
Sugar is addictive—that’s a fact. Sugar stimulates the brain’s reward system, causing dopamine to be released.  I used to eat sugar constantly myself, both consciously and unconsciously. Sugar is now found in 90% of all industrially manufactured products. This means that we all consume far too much sugar, with all the consequences that entails. Unfortunately, sugar has not a single positive effect on the body.  So why go through withdrawal?A long time ago, I decided to ban sugar from my life. Assuming it couldn’t be that difficult, I went into this adventure... Read more...
Fremdgesteuerter Mensch
Externally controlled, which makes us fat.
I found this interesting article in derStandardManipulated: What Makes Us Fat and Sick - Lifestyle - derStandard.at › Health This made me think about my own past. I used to be... Read more...
Crave Killer Hungerstopp Kapseln wie es dazu kam.
Crave Killer Appetite Suppressant Capsules: How It Came About.
The origin of F*** THE SUGAR by Ludwegs lies in our sugar withdrawal program. We have coached many people to live a sugar-free life.  In all these coaching sessions, we... Read more...
Ludwig's Detoxification
Hi  I'm Ludwig, one of the founders of F*** THE SUGAR by Ludwegs. I used to be a real sugar addict. My diet consisted mainly of all things sweet and many things I didn't yet know also contained sugar.  After a key experience, I realized that something had to change.  After several diets, weight-loss powders, and a lot of ups and downs, I reached the point where my weight simply stopped improving.  That was when I happened to get a copy of a book by Dr. Robert H. Lustig. After... Read more...
Wie wird Erythrit hergestellt? – Ein Blick hinter die Kulissen
How is erythritol made? – A look behind the scenes
How is erythritol made?  Erythritol is a natural sugar alcohol. But how exactly is it made? Here is an overview of the individual steps and how this great sugar substitute... Read more...