Where are we headed in 2025

Hello dear F*** THE SUGAR community

In 2025, we want to further expand our product range. Nut corners, protein bars, chocolate, lollipops and candies are on the cards - of course, all sugar-free and sweetener-free.

We probably won't manage to do it all, as each product requires its own design, packaging, name, etc. This takes some time.

Our sugar-free iced tea is also finally finished. We are currently working on the label design and dealing with the deposit issue. 



We also hope to finally finish our sugar-free granola.  

The packaging for the muesli will also change to a more stable model.



We also want to expand our sugar withdrawal program and expand it with even more information material. 

Our Ludwegs app will be completely overhauled and adapted to our new design, we will also change some things in terms of content. We also have to come up with something because the Google Play Store is bothered by our brand name F*** THE SUGAR. The conversations with Google's chatbot have not been successful yet :). 

That's a small update for now. 

We will continue to optimize our shop. We will further professionalize the content, especially in the area of product photos. We will also implement more product videos and generally do more in the area of content marketing. 

Offline, we are expanding our sales team in Bavaria and Southern Germany. Negotiating the listing with wholesalers and a large food chain. We have already successfully completed negotiations with one wholesaler. We continue on our way undeterred. Step by step. 

...is being updated continuously


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